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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. How do planograms support stakeholders across the organization?

A) They are used to determine shelf placement in stores.
B) They generate essential data that influences supply chain, shopper experience, and in-store execution.
C) They are used by shoppers to find products in stores.
D) They are used by buying teams to place purchase orders.

2. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

A) The Snack Category is 5.0 points behind the Total Store.
B) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
C) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.
D) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.

3. The best Predictive Analytic tools use which of the following? Select the best answer.

A) Historical Data and Statistical Models
B) Historical Data and Machine Learning
C) Statistical Models and Machine Learning
D) Historical Data, Statistical Models and Machine Learning

4. Which of the following best describes incremental drivers in category planning?

A) Tactics that are changed often during a category planning cycle, such as temporary price reductions, ads, and displays.
B) Strategies focused on long-term category growth, such as brand positioning and market expansion.
C) Decisions that remain constant throughout the category planning cycle, such as product assortment and shelf space.
D) Tactics that are only applied to niche segments within a category, such as premium product lines.

5. What is the formula used to calculate Sales per Point of Weighted Distribution (SPWD)?

A) ACV Weighted Distribution - Total Sales
B) Total Sales x ACV Weighted Distribution
C) ACV Weighted Distribution / Total Sales
D) Total Sales / ACV Weighted Distribution

Solutions: