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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.
What feature Is needed for this model?

A) Marketing Cloud Account Engagement Score & Grade
B) Marketing Cloud Account Engagement Score 6* lifecycle Stage
C) Prospect Audit & Profile
D) Engagement Studio & Lists

2. What is the expected behavior if an automation rule is NOT set to repeat?

A) The prospect can match the criteria multiple times and the action runs each time.
B) The action can only run once per day on the prospect.
C) The prospect matches the criteria once, but the action runs multiple times.
D) The prospect matches the criteria once and the action runs once.

3. By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

A) Contacts
B) Leads

4. A user needs to be able to import and export lists. What user role do you give them?

A) Sales
B) Sales Manager
C) None of the above
D) Marketing

5. A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.
Which feature should they use?

A) Always display even if previously completed
B) Dependent Fields
C) reCaptcha
D) Progressive Profiling

Solutions: