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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is the CPS pricing model?

A) This model allows clients to purchase data on a cost per category agreement.
B) This model allows clients to purchase data based on the overall win rate of the campaign.
C) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
D) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
E) This model allows clients to purchase data on a cost per 1,000 impressions basis.

2. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?

A) In the Audience Delivery Criteria area in the Create New Target prompt
B) In the Target Selection area of the Create New Schedule prompt
C) In the Pixel URL field of the Campaign configuration
D) In the HTML text area in the Create New Tag prompt

3. Which option will help your client identify which categories get the most data?

A) Request an Inventory Report from their account manager.
B) Generate the Site Hits Report.
C) Remove or hide unused categories.
D) Enable taxonomy permissioning.
E) Review the cookie inventory.

4. Identify the dependencies and data sources for a local campaign.

A) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
B) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
C) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
D) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
E) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data

5. What is the reason to use batch versus real-time SDT?

A) If you want user data transferred directly to your server
B) If you want user data sent without authentication
C) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
D) If you want to receive user data as it is collected on users via HTTP POST or GET requests

Solutions: