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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?
Choose 2 answers

A) Contact records
B) Case records
C) Account records
D) Opportunity records
E) Lead records

2. A user needs to be able to import and export lists. What user role do you give them?

A) Sales
B) Sales Manager
C) None of the above
D) Marketing

3. What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?

A) Update the conversion field in Google Analytics.
B) Sync prospects with Google AdWords.
C) Append UTM parameters to a prospect record.
D) Send emails to prospects from Gmail.

4. If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?

A) No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
B) No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
C) Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
D) Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.

5. Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field?
Choose 2 answers

A) The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
B) The Marketing Cloud Account Engagement field must be a drop-down field.
C) The Lead and Contact fields must have the same API name.
D) The Lead and Contact fields must have the same Salesforce field label.

Solutions: