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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

A) Completion action
B) Page action
C) Custom redirect
D) Automation rule

2. What would an Administrator set up to have a document automatically download after a successful form completion?

A) Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
B) Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
C) Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
D) Include a link to the content in the Thank You Content of the form.

3. LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?

A) Completion action
B) Dynamic list
C) Segmentation rule
D) Automation rule

4. Which are true about Engagement Program

A) If a prospect is removed from a list that a program uses, that prospect stops moving through the program
B) If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
C) When no new prospects are added to or processed in a program for 365 days, it becomes inactive
D) When no new prospects are added to or processed in a program for 30 days, it becomes inactive
E) When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
F) If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
G) A single rule step can evaluate up to five conditions

5. LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?

A) Marketing data sharing rules on accounts
B) Marketing data sharing rules on prospects
C) Marketing data sharing rules on contact roles
D) Marketing data sharing rules on opportunities

Solutions: