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- Total Questions: 122
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Every candidate studies differently, so TestKingsIT offers the Salesforce Marketing Cloud Personalization Accredited Professional practice questions in three formats: a printable PDF, a desktop test engine for Windows, and an online test engine that runs in any browser. Pick the format that fits your routine for the Marketing-Cloud-Personalization exam — or use all three together.
Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Activation | 18% | - Delivery channels - Content creation and management - Personalization campaigns - Campaign testing and optimization |
| Topic 2: Sitemap | 18% | - Web SDK implementation - Overview and best practices - Catalog and page mapping - Unified customer profile - Content zones |
| Topic 3: Segmentation | 18% | - Journey Builder segment listener - Segment export - Segment overview - Reporting and analytics - Segment rules - Filters and goals |
| Topic 4: Solution Overview | 16% | - Definition of Marketing Cloud Personalization - Typical use cases - Business value of real-time interaction management - Core components of standard implementation - Product terminology |
| Topic 5: Einstein Capabilities | 10% | - Einstein recipes - Recipe ingredients |
| Topic 6: Data Integration | 14% | - Event API - Data flows in and out of the system - ETL feed system - Salesforce Connector |
| Topic 7: Setup & Administration | 6% | - Identity system configuration - User attributes management - Initial setup process |
Marketing-Cloud-Personalization Exam FAQ: What Candidates Ask About Salesforce Marketing Cloud Personalization Accredited Professional
The Marketing-Cloud-Personalization exam, officially known as Salesforce Marketing Cloud Personalization Accredited Professional, is the Salesforce test that leads to the Marketing Cloud Personalization Accredited Professional certification at the Accredited Professional level. Passing it validates the skills employers expect from a certified professional. It is also associated with related credentials such as Salesforce Accredited Professional.
The Marketing-Cloud-Personalization exam contains 50 questions, and you have 75 minutes to complete them. Work out your per-question pace before test day, and flag slow items instead of stalling on them — time pressure, not knowledge, sinks many first attempts. Timed mock exams in the TestKingsIT test engines are the most reliable way to build that rhythm.
The passing score for the Marketing-Cloud-Personalization exam is 70%, and the official registration fee is USD 150. If you miss the mark, a retake means paying the full fee again, so book your seat only when you are ready. A practical benchmark: score consistently above the passing line on timed practice tests before scheduling the real exam.
No prerequisites required
Entry requirements can change, so confirm the latest conditions on the official exam page: https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216.
You can book the Marketing-Cloud-Personalization exam through the official registration channels below:
Exam delivery: Online proctored or onsite at authorized test centers. Seats at popular test centers fill quickly, so schedule early once your preparation is on track.
Salesforce recommends the following training options for Salesforce Marketing Cloud Personalization Accredited Professional candidates:
Pair any course with the 122 practice questions from TestKingsIT to measure how ready you really are before paying the exam fee.
Yes. A free PDF demo of the Salesforce Marketing Cloud Personalization Accredited Professional questions is available, so you can check the question style and answer quality before you pay. Every purchase also includes 365 days of free updates, and if the product expires you can renew the update service at a 50% discount from your member zone.
If you take the corresponding Marketing-Cloud-Personalization exam within 60 days of purchase and do not pass, you can apply for a full refund under the 100% Money Back Guarantee: submit a scan of your enrollment slip and your official Score Report (PDF) within 2 days of the exam date, and the claim is processed within 7 days. Attempts made within 3 days of purchase, downloads without an actual exam attempt, free materials, and expired orders are not eligible, and the candidate name must match the payer name. Prefer new material instead of a refund? You can exchange your purchase for two free products of equal value and keep the update service on your original product. As for delivery, the files are available for instant download and are also emailed to you within one minute of payment — if nothing arrives within 2 hours, contact customer service. There is no limit on how many computers you can install the product on.
The official Salesforce Marketing Cloud Personalization Accredited Professional outline is organized into 7 domains. The first three are:
- Activation — 18% of the exam
- Segmentation — 18% of the exam
- Solution Overview — 16% of the exam
See the complete exam topics section above for the full outline and the weighting of every domain.
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
The sitemap provides the functionality that enables IS to identify which three items?
- A. Templates
- B. Page types
- C. campaign
- D. attributes
- E. content zones
Correct Answer: B,D,E 🗳️
Explanation: Only visible for TestKingsIT members. You can sign-up / login (it's free).
Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?
- A. Viewer
- B. Campaign author
- C. Editor
- D. Campaign editor
Correct Answer: C 🗳️
Explanation: Only visible for TestKingsIT members. You can sign-up / login (it's free).
What qualifies a web vistor to see any experience of a Web Campaign?
- A. Email Campaign Rules
- B. Einstein Next Best Action
- C. Einstein Recipe Ingredients
- D. Campaign Targeting Rules
Correct Answer: D 🗳️
Explanation: Only visible for TestKingsIT members. You can sign-up / login (it's free).
What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?
- A. Ingredients
- B. Booster
- C. Variation
- D. Exclusion
Correct Answer: B 🗳️
Explanation: Only visible for TestKingsIT members. You can sign-up / login (it's free).
A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?
- A. Control group segment
- B. Location-based segment
- C. Third party segment
- D. A/B test segment
Correct Answer: A 🗳️
Explanation: Only visible for TestKingsIT members. You can sign-up / login (it's free).
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