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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Subscriber Lifecycle Management20%- Subscription products, billing and renewals
- Audience segmentation and personalization
- Subscriber acquisition, onboarding and retention
Media Cloud Fundamentals20%- Integration with Salesforce platform and external systems
- Core architecture, components and data model
- Overview of Media Cloud for media and entertainment industry
Advertising Sales Management25%- Proposal creation, pricing, contracts and fulfillment
- Product catalog, inventory and ad space configuration
- Manage accounts, advertisers, agencies and partners
Industries CPQ, CLM and Order Management20%- Order capture, fulfillment and delivery
- Contract lifecycle management and compliance
- Configure, price and quote media offerings
OmniStudio Implementation15%- Design digital experiences with OmniScripts and FlexCards
- Integrate processes across channels

Salesforce Media Cloud Consultant Sample Questions:

1. Abroadcaster, who has implemented media cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions. In which two ways can a consultant obtain both planned and actual revenue amounts?

A) planned revenue from Ad server and actuals from Media Cloud
B) planned revenue and actuals from media cloud
C) planned revenue from media cloud and actuals from Ad server
D) planned revenue and actuals from Ad server


2. A publisher wants to create a media plan that includes linear adc for a specific tv program. Which object should a consultant use to define this TV program in media cloud?

A) media plan placements
B) ad space specification
C) ad creative
D) media channel


3. Apublisher is working with agents, which is Home's agency, to advertise Home's products. How should a Consultant create and relate these records in Advertising Sales Management (ASM)?

A) create a home account and create an agents account with a brand record tyoe
B) create home and agents as accounts without specific record types.
C) create a home account and create an agents account with an agency record type
D) create a home acount and agents as a contact on the home account.


4. What happens when a required placement is unavailable in the ad server during the check availability process with google Ad manager?

A) a yellow check mark appears if partial quantity is available and red if none is available
B) the check availability action updates the quantity to the available quantity
C) the check availability action returns the available quantity for manual adjustment
D) a red check mark appears in the availability column


5. A B2B advertising publishing company is exploring salesforce to manage its advertising sales business. The sales representatives can sell digital , tv, radio, print, and event ads to their customers in a single media plan.
Which two media cloud types are available for planning out-of-the-box with media cloud?

A) event
B) linear
C) print
D) digital


Solutions:

Question # 1
Answer: A,C
Question # 2
Answer: B
Question # 3
Answer: C
Question # 4
Answer: A
Question # 5
Answer: B,D

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