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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Optimize
B) Avoid
C) Buy
D) Target

2. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) The data from the tag will be available immediately in the Provider Inventory Report.
B) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
C) The data from the tag will be available after 24 hours in the Provider Inventory Report.
D) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
E) The data from the tag will be available after 48 hours in the Provider Inventory Report.

3. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Total volume of categories that they anticipate in their taxonomy
B) Exact number of users that will be classified into each category
C) Offline file structure and content
D) Granularity of taxonomy categories

4. Which of the following is an example of deterministic matching of identities?

A) Making an ID match based on IP address
B) Making an ID match based on device type
C) Making an ID match based on an email address used to log into multiple devices
D) Making an ID match based on browser type
E) Making an ID match based on operating system

5. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
B) That access to 3rd party data has been granted and that 1st party converters have been suppressed
C) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
D) That a custom audience pixel has been generated and that a look-alike model has been created
E) That vendors and share partners have been configured and that Data Usage Agreement has been signed

Solutions: