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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.
What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?
(Select three that apply)
Choose ALL answers that apply.

A) An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.
B) A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.
C) You need to have Facebook pixel implemented
D) You ad campaigns need to be making at least 50 conversions per week.
E) You ad campaigns need to be making at least 50 conversions per month.

2. A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You've set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up?
Choose only ONE best answer.

A) You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns
B) You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery
C) You need to change frequency cap to 3 with post interaction campaigns.
D) You need to increase frequency to 3 for every 7 days and change campaign objective to reach.
E) You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery

3. What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

A) Image
B) Placement
C) Dynamic Creative
D) Offer
E) Ad Type
F) Audience

4. You have a client's customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
- Email
- Phone Number
- Age
- Value
- Currency
- Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.

A) You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.
B) You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.
C) You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.
D) You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.
E) You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.

5. You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

A) You should invest more than 50% of your budget in Los Angeles.
B) Run conversion ads to the website for the new product launch to women.
C) Build a new core/saved audience based on married women who are interested in high-end fashion brands.
D) Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.

Solutions: