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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Account Engagement Administration- Configuration and Setup
  • 1. Business Unit setup and hierarchy
    • 2. User roles and permissions
      • 3. Connector setup with Salesforce CRM
        Topic 2: Marketing Automation- Engagement Programs
        • 1. Engagement Studio program design
          • 2. Automation rules and triggers
            Topic 3: Prospect Management- Data Model and Segmentation
            • 1. Dynamic and static lists
              • 2. Prospects, lists, and tags
                - Lead Lifecycle Management
                • 1. Lifecycle stages and assignment rules
                  • 2. Scoring and grading
                    Topic 4: Maintenance and Best Practices- System Optimization
                    • 1. Integration best practices
                      • 2. Data hygiene and governance
                        Topic 5: Reporting and Analytics- Performance Measurement
                        • 1. Campaign reporting
                          • 2. ROI and attribution reporting
                            Topic 6: Email Marketing- Email Creation and Delivery
                            • 1. Email templates and content creation
                              • 2. Deliverability and compliance

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

                                Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

                                • A. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
                                • B. Create layout template and import HTML from the landing page URL
                                • C. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page
                                • D. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
                                Reveal Solution  Discussion  0

                                Correct Answer: B  🗳️

                                An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

                                • A. Look for the original list based on the Marketing Cloud Account Engagement campaign
                                • B. Run an automation rule based on the Marketing Cloud Account Engagement campaign
                                • C. Run a dynamic list based on the Marketing Cloud Account Engagement campaign
                                • D. Run a segmentation rule based on the Marketing Cloud Account Engagement campaign
                                Reveal Solution  Discussion  0

                                Correct Answer: D  🗳️

                                Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

                                • A. Create a completion action based on the Lead Status field value.
                                • B. Create a segmentation rule based on the Lead Status field value
                                • C. Create an automation rule based on the Lead Status field value
                                • D. Create a dynamic list based on the Lead Status field value
                                Reveal Solution  Discussion  0

                                Correct Answer: D  🗳️

                                LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
                                "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
                                LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
                                "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

                                • A. Build automation rules add criteria as Contact as blank add action as notify assigned user
                                • B. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
                                • C. Build dynamic list add criteria as Contact as blank add action as notify assigned user
                                • D. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user
                                Reveal Solution  Discussion  0

                                Correct Answer: C  🗳️

                                A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
                                Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
                                What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

                                • A. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
                                • B. Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.
                                • C. Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
                                • D. Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
                                Reveal Solution  Discussion  0

                                Correct Answer: C  🗳️

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